Home / Company

Company

About Us
Sincere Pet Products Co., Ltd.
Founded in 1993 and headquartered in Shandong, China, SINCERE Group is an integrated manufacturing group with more than 30 years of experience in sustainable products and advanced materials.
Today, we focus on two major global markets: sustainable food packaging and pet care products, supported by the Group’s long-standing expertise in silica-based materials and industrial manufacturing.
In sustainable food packaging, SINCERE specializes in the development and manufacturing of plant-fiber tableware and molded-fiber food packaging, including sugarcane bagasse products. Our biodegradable and compostable solutions provide high-quality alternatives to conventional plastic packaging and are designed for retailers, foodservice operators, distributors, importers, and brand owners worldwide.
With multiple subsidiaries, advanced manufacturing facilities, and more than 500 employees, including 68 dedicated R&D professionals, SINCERE combines large-scale manufacturing capabilities with continuous product and process innovation. Our portfolio of 40+ patents reflects our long-term commitment to technology, quality, and sustainable development.
Our products are supplied to customers across Europe, North America, Asia, and Australia, serving international retail, foodservice, distribution, and private-label markets. SINCERE products have also reached leading retail channels including Carrefour, Mercadona, and Woolworths.
In the pet care sector, SINCERE develops and manufactures a growing portfolio of plant-based cat litter and crystal silica cat litter for international distributors, retailers, pet brands, and private-label customers. Our experience in silica-based materials provides a strong industrial foundation for product development, quality control, and reliable large-scale production.
Beyond consumer products, the Group also manufactures silica gel desiccants, sodium silicate, and related silica-based materials, further strengthening our vertically integrated manufacturing capabilities.
Guided by our commitment to Quality, Innovation, and Sustainability, SINCERE Group continues to invest in advanced manufacturing, R&D, and environmentally responsible technologies while building long-term partnerships with customers around the world.
Together, we are shaping a more sustainable future.
View More
Why Choose Us
  • We can produce 200,000 tons of plant cat litter and silica gel cat litter annually.
  • Obtained dozens of national authorized patents.
  • Obtained international ISO quality and environmental system and BSCI certification.
  • The choice and trust of numerous top global enterprises.
Corporate Philosophy
  • Innovation
    Continue to innovate and develop new products.
  • Health
    We aim to promote the health and well-being of cats, cat parents, and the planet.
  • Natural
    Our cat litter is all natural, non-toxic, and 99% dust-free.
  • Sustainable
    Our cat litter products are designed to reduce our carbon footprint and protect the planet.

Development History

  • 1993

    Sinchem group was founded in September 1993.

  • 2005

    Hongtai Chemical Co., Ltd, a subsidiary of Sinchem Group, was founded in 2005 in Xigang, Tengzhou.

  • 2007

    In 2007, Sinchem Silica Gel Co., Ltd. was established and was recognized as the only Chinese specialty silicone incubation base in the country.

  • 2020

    Sincere Pet Products Co., Ltd. was established in May 2020.

  • 2021

    Successfully passed ISO quality and environmental system certification.

  • 2022

    Recognized as a national high-tech enterprise.

  • 2023

    Selected into the "List of Key Projects for New Urbanization in Shandong Province".

  • 2024

    Due to the expansion of production, Sincere Pet phase II of the cat litter project started construction.

  • 2025

    Sincere Pet phase II of the cat litter project has been put into operation.

Team Style
Our team is not only a craftsman who produces cat litter, but also a guardian of the happy life of cats. Sincere's technical and production team carefully selects raw materials and carefully prepares cat litter formulas. The Health and Happiness of Cats are not only our common wish but also the source of motivation for our efforts.